Founded in 1950, the mission at Crawford Eye Associates has remained the same for years: to provide the best possible eye care to their clients. Alongside the previous owner, Dr. Walker, Dr. Sara took over the practice in 2018. The entire Crawford team puts their clients’ ocular health first and uses years of wisdom to diagnose and treat eye conditions of all types. Their goal is for their patients to leave their practice with the utmost trust in their provided care and always feel confident coming to see them again.

Dr. Sara came across my business on Facebook in 2020. Dr. Sara was ready to transform the business she took over after spending a few years figuring out what look and feel she wanted the business to have. She reached out to me to help Crawford Eye Associates fit her needs and desires. We began with a new logo, branding package and modern, mobile friendly website. Once we completed those, I began designing print materials that Dr. Sara needed. Examples of these items are patient forms, letterheads, prescription pads, fax cover sheets, appointment cards and a business card. Lastly, I worked with a signage company to help design new signs to be installed on the exterior of the building in order to match the new design aesthetic and provide more curb appeal.

By getting to know Dr. Sara and her business, I was able to help completely rebrand her business from start to finish. This was a larger project that had an incredibly rewarding end, a completely transformed brand. Over time it’s common for businesses to need rebranding in order to appeal to new audiences, like in this case. I love helping small businesses reach the design goals of their business and giving them a fresh start!

Before

After

To learn more about Crawford Eye Associates check it out at www.crawfordeye.com